1932 - Ackerman - Flea and Tick Control Update

Fleas and ticks haven’t changed much in the past few thousand years, but approaches to their eradication certainly have. Just when you thought you knew everything there was to know about methods of controlling fleas and ticks, everything changes. Learn everything needed for flea and tick control at home and at work, and be prepared to counsel your clients accordingly. This lecture will bring you up to date on all the new treatment options, premise control, over-the-counter remedies, pest-control myths, and how to protect yourself, your clients and their pets from parasite-related problems.

Qty: $9.95

1929 - Beckwith - Grow Your Business and Have Fun Doing It

This is an absolutely unbelievable opportunity to hear an international “Business Guru”, who is paid unbelievable amounts of money for his wisdom and business acumen. What prevents your business from making more money? How can you grow your business year after year without burning out? In this seminar, learn how to build the profit of your business. Attract more customers by improving marketing success and using automatic referral systems. Set the right pricing level for your salon and get customers to pay the price you ask for without any objections. Figure out what is blocking you from asking for that raise you deserve. Discover how to groom more dogs with your existing resources by optimizing the flow of your work and using time and labor saving techniques and devices.

Qty: $9.95

1931 - Carlson - Goal Setting For Pet Care Professionals

S.M.A.R.T. Goals – Intelligent Action is the theme for this self improvement seminar in which you will be introduced to the S.M.A.R.T. goals approach. This method has been shown to produce results that are in line with your own belief system and will provide you with more success in achieving your goals. When you achieve your goals with more regularity, you’ll enjoy the process as well as the end results. So come to this seminar and be prepared to... READY – SET – GOAL!

Qty: $9.95

1918 - Carlson - Grooming Yourself for Success - 4 Hours

"Attend this day-long program if you want to do more for YOU each day, and take a bite out of what OTHERS are wanting from you. This seminar is designed to teach you about the power of YOU and will bring out your own dogged determination to be the best you can be in the pet industry," says Garry Carlson, a Personal, Life and Business Development Coach with a background in the pet industry.

Throughout this seminar, Garry will help you examine the various ways you can be on purpose throughout the day, to be more efficient in your pet care business while fulfilling your own unique vision and destiny.

No more barking up the wrong tree or howling at the moon, wishing for things to be better! Come to this series to be groomed for a brighter future. You will be amazed at what this perspective change will ultimately have on your daily work routine and your life. In fact, you won’t be having too many days that are just routine after attending this seminar!

Qty: $39.95

1922 - correia - curbside kitties (Mobile)

Are you thinking of grooming cats in your mobile van and don't know where to start? This is the class for you. Lisa has built a solid business on booking cat groomings. Each cat client in Lisa's book is groomed on no more than a six-week basis. Lisa will detail everything you will need to know to make your cat business a booming one. She will start with how to interview the perspective client and follows that through to the actual groom. Grooming cats can be a stress-free money maker and she will tell you how.

Qty: $9.95

1920 - correia - putting the ahhh in your mobile spa

Do you want ideas for making more money without increasing your client base? Capitalize on the rage taking over the country! In this seminar, we will discuss how to turn your mobile grooming service into a Spa. Making a few easy changes and putting together simple packages will increase your bottom line and create an air of exclusivity around your business.

Qty: $9.95

1934 - godoy - the first grooming

"May I stay with my baby while he gets his first hair cut?" This is the most dreaded question a client can ask, says Jarbas. Jarbas has heard just about everything in his twenty years of owning one of the nation’s top grooming salons. This kind of request is a daily occurrence, and like most of his clients, they stay for a long time. They like what they see in his salon. See how you can profit, as Jarbas has, from this common, but misunderstood, request for service.

Qty: $9.95

1924 - love - mobile maintenance mania

Maintenance is one of those areas we find intimidating. When it says replace brushes, do you think slicker or pin? Cathey is going to have a Carrier air conditioning unit to take apart and clean. "We're also going to have a Clipper Vac unit that we’ll open up and replace motor brushes and filters,"says Cathey. "We'll replace brushes in a dryer, too. Gray water tanks need a little TLC, so we won't forget them. The price of fuel has us wondering if there isn't some way to run our vans on the combustion of dirty dog hair, too!" (Dream On!) Cathey has tips to help conserve fuel; credit cards that offer rebates on ALL fuel purchases and more. As always, Cathey will include more than enough humor to have you laughing and learning at the same time.

Qty: $9.95

1930 - mailman - shears 101: what's in your hands

Shears 101 was developed to teach students and professionals about the tools they use. "In this class, we will focus on teaching you about how a shear is made so you will know what to look for when purchasing new tools. We will share with you the difference in steel types, heat treating and tempering methods, edge design, and the difference between one piece forgings, two piece construction and casting. We will also cover the advantages and disadvantages of titanium coatings," says Mike.

Qty: $9.95

1919 - perry - capturing the drive 2 hours

A fun-filled interactive presentation designed for trainers on how to read and measure the different drives in dogs. Understanding these different drives will enhance your training, presentation and relationship with your four, and two-legged, clients.

This seminar will have you jumping out of your seat in anticipation for the next command. Designed for training instructors who are looking for a balanced training approach. The pace is fast but easy to comprehend. Come with an open mind … but please leave the ego at home!

Qty: $17.95

1909 - proctor - fun foibles and financial feasibility of dog day care - 4 hours

With the dog daycare industry being so hot, it’s no wonder that masses of pet lovers and professionals nationwide are straining at the leash‚ to be a part of it. Sounds fun and simple, right? Not necessarily!

Before embarking into this seemingly ideal endeavor, you owe it to yourself to attend this doggone‚ revealing look... the straight poop... about what surviving, and ultimately thriving, in the field of dog daycare entails. Because, as Top Dog, Eileen Proctor of Phoenix’s award winning, It’s A Ruff Life! Doggie Daycare, will tell you: it’s NOT just about petting puppies.

Qty: $39.95

1913 - proctor - media magnetism ( dog day care )

The caliber of relationships you formulate with the print, broadcast and electronic media can make the difference between the limelight and anonymity. It can also help to significantly reduce your advertising and marketing budget while building unprecedented credibility. In this informative, interactive workshop, you'll learn the imperative "do’s and don'ts" of building those relationships, as well as methods of leveraging them toward business visibility and success for years to come. And Top Dog Eileen Proctor should know, since October 2000, she’s been the recipient of over 350 free media mentions!

Qty: $9.95

1910 - proctor - taking the work out of networking ( dog day care )

Networking is the most prevalent and cost-effective way for small businesses to attract new and repeat sales. In fact, it is seven times more likely to bring in business than all forms of traditional advertising and direct mail combined. So why is it that over 75% of all business people shy away from it? With Top Dog, Eileen Proctor’s assistance, you’ll find it’s easy to change your mind about the networking experience. In fact, after this fun and thought-provoking workshop, you’ll never have sweaty palms or a tied-tongue again, heck, you could actually wind up enjoying the networking experience!

Qty: $9.95

1911 - proctor - to cage or not to cage ( dog day care )

Just because "cage-free" is becoming more common, and seemingly more in demand from customers, it’s not necessarily “right” for every grooming business. Or for that matter, every dog. Don’t miss this revealing seminar where you’ll hear about the risks and rewards of going cageless straight from the Top Dog’s mouth. Top Dog Eileen Proctor, that is! She’s been there, done that with her award-winning Phoenix, AZ grooming business, The Fluff Life at Ruff Life! Bow-Wow Beautification Center. She’ll have you howling with laughter while learning lots and benefiting big time from her
experience.

Qty: $9.95

1912 - proctor - unique ways to position and market dog day care

These days, there seems to be a grooming shop on every corner, each one claiming to be the best. What’s the compelling reason for potential customers to select YOU to coif their canine? In this increasingly competitive marketplace, it’s essential that you establish and communicate a unique selling proposition, one that attracts and retains customers despite the competition. That’s precisely what Top Dog Eileen Proctor did with her wait-list only grooming business, The Fluff Life at Ruff Life! Bow-Wow Beautification Center, and in this information-packed presentation, she’ll show you how to emerge as “leader of the pack” once and for all.

Qty: $9.95

1927 - salzberg - profile of success: the village groomer

Founded in 1970, The Village Groomer and Pet Supply started as a one groomer, one bather business when David Salzberg was looking to be his own boss and work with animals. With three small children and his wife, Kathy, working as a part-time journalist and full-time mother, this was not an easy transition; however, thirty-seven years later, The Village Groomer works with six groomers and two bathers each day, has a thriving retail business, and is located in a plaza owned by the Salzberg’s Bad Dog Realty, named in memory of David, the baddest dog of all! Missi Salzberg, who took many naps as a child in the crates with the canine clients, will take you on a journey though the life of one of the oldest and most successful grooming establishments in the Northeast, and perhaps the country. You’ll laugh, you’ll cry, you’ll get inspired!

Qty: $9.95

1928 - salzberg - show me the biscuits: retailing for beginners

Everyday you are NOT selling basic retail offerings, you are losing money. It’s that simple. You are, however, constantly educating your regular customers and solving their problem pet issues. How many times have you advised someone regarding safe teething toys, or a quality stain remover? How many times have you discussed flea and tick control, or bad breath, offered up all of your knowledge, and then promptly sent your customer somewhere else to spend their money? In this popular introduction to retailing, Missi will guide you through the must-haves and the lead-to‚ and set you on a path to make more biscuits, I mean money!

Qty: $9.95

1925 - salzberg - thinking outside the crate (Charging what you are worth)

Missi says, "Professional groomers are some of the most talented, compassionate, knowledgeable people I’ve ever met. I also am amazed at times by how low they set their own bar in business.”

“Having grown up in this business and watched people work so hard, with no health insurance, no retirement plan, and barely a vacation because they just can’t afford it has been heartbreaking.”

What holds us back? Why are we afraid to raise our prices, even a few dollars? Why aren’t we charging for services that a vet is charging for? What is standing in our way of making the money we deserve? This is a program that will help us identify our limits and redefine our strengths and talents.

Qty: $9.95

1926 - salzberg - what's in your dish?

If we learned anything this year regarding our beloved pets, it was to really take a hard look at what we feed them. The food recall and all of its fallout made us pause, didn’t it? In this program, Missi Salzberg will discuss why, as pet professionals, you should be selling high-quality, holistic pet foods. This is a beginner’s workshop on basic nutrition, species-appropriate feeding and how to choose quality foods for your facility. Besides the pet owner, the petcare professional sees pets on a more regular basis than even the veterinarian. With some basic knowledge and know-how, you can sell food, make more money, and improve the health and vitality of your canine and feline customers.

Qty: $9.95

1908 - silvani - animal behavior conference - 6 hrs

Dogs Will Be Dogs: What Is The Dog Telling You?
Understanding dogs’ social behavior is a crucial part of handling dogs. Labeling a dog “submissive,” “fearful” or “aggressive” is not accurate. Traits and behaviors are different. Knowing some behavioral categories when evaluating dogs will be helpful to the future relationship you have with not only the dog but its owners as well.

Helping the Shy Dog
Living with a fearful, shy, terrified puppy or dog can be a daily sorrow. Attempts have been made to socialize him and when someone attempts to pet or handle him he pulls away, panicking that someone will touch him. When on lead, he may feel trapped and exhibit threatening behaviors, or, even worse, urinate, defecate or bite. Can you turn this terrified pooch into a terrific pet, or is this just who he is? When do you push forward and when do you step back in order to help build his confidence? Videos will be shown of puppies and adults as well as ideas to "build an attitude!"

Dealing with Aggression
Aggression is one of the most serious problems to deal with. Causes can vary. Aggression is a ‘normal’ canine behavior, but one that we should not be forced to deal with. If owners take a pro-active approach, many dogs can learn to control their emotions. We will take a look at a few common situations which cause dogs to exhibit aggression. Pia will give live demonstrations on how to deal with these situations to avoid a bite!

Frightened Fidos
How do dogs feel fear and can they "get over it?" We’ll never really know HOW they "feel" it, but fear-related problems can often be treated with great success. However, if the triggers are not identified and you attempt the "oh, get over it treatment plan" the problem can be exacerbated. Dealing with fearful dogs can be complex especially when a dog is exhibiting phobic behaviors. Sometimes the fears may involve physiological causes or are so extreme that they may require the use of medication. This lecture will cover the possible causes of fear and how to deal with a fearful dog. Videos and case histories will be discussed.

Learning Theory 101 - Getting the Behavior You Want!
Operant conditioning involves the dog learning that his behavior has certain consequences, good, bad, pleasant and unpleasant. Dogs tend to repeat behaviors when they are reinforced and inhibit behaviors when the consequence is unpleasant. Understanding the basic principles of how dogs learn is critical if you are going to attempt to teach a new behavior or discourage an unwanted one. There are many ways to get a dog to do what you want. We’ll cover different concepts to help you achieve success!

Qty: $49

1907 - silvani - classical conditioning: dealing with the emotional dog

Classical conditioning involves the dog learning that certain stimuli are paired up. In other words, when the dog sees "A", "B" happens. Classical conditioning tends to impact reflexive (i.e. salivation) and emotional (fear and aggression) behaviors. Anyone dealing with dogs on a daily basis will probably see changes in the dog’s behavior – good and bad. The dog may become extremely excited one moment and exhibit a fear response the next. Training the dog to do something with treats or stopping behaviors through punishment may not be answer. Typically, classical and operant conditioning occur in conjunction. However, if they are pitted against each other, classical will typically win out. We will look at ways to help you work with the "emotional" dog.

Qty: $9.95

1904 - silvani - dealing with aggression in small dogs

Aggression is one of the most serious problems to deal with and one of the leading complaints of owners of small dogs. Causes can vary from lack of proper socialization, poor breeding, inconsistent training, over indulgence and much more. Aggression is a ‘normal’ canine behavior, but one that we should not be forced to deal with. If owners take a pro-active approach, many dogs can learn to control their emotions. However, once blood is drawn, the chances of successful rehabilitation lessen. We will take a look at a few common situations which cause dogs to exhibit aggression. Pia will give live demonstrations on how to deal with these situations to avoid a bite!

Qty: $9.95

1903 - silvani - devil puppies: who are they?

Understanding dogs’ social behavior is a crucial part of dealing with puppies. We’ve seen a massive increase in dog-dog aggression as young as 8 weeks of age. Can puppy classes be contributing to this? Or, is it becoming more difficult to find a ‘good puppy?’ When you get puppies into your shelter or class that appear to be over the top, aggressive, a-social, what could have gone wrong and what do you do? If you’ve asked yourself these questions, this seminar is for you. Video clips will be shown and discussed.

Qty: $9.95

1902 - silvani - playtime: the good the bad and the ugly - 4 hour set

In recent years, playtime has been considered a form of therapy, a popular way to exercise your dog, and an essential part of a healthy dog’s education and routine.

Daycare programs and dog parks are common, exposing dogs to a variety of playmates. Puppies are playing in class and dogs go on play dates, but is playtime all it is cracked up to be or are there hidden risks and dangers?

So what is play and how is it communicated? Dogs communicate by giving very clear signals of a desire to play, to continue to play, and to stop play. Most signals are done through visual cues, but we can’t ignore olfactory, tactile and auditory cues. Why do some dogs seem to play so well, while others appear to be frightened by an invitation to play or, sadly, have not had an opportunity to play and the interaction with another dog is quite frightening.

We will look into why dogs play and the benefits and risks from early puppyhood through adult. Are play and aggression closely related? Some dogs enjoy social play, while others enjoy object play. Where does dominance come into "play?" Or, does it? We’ll take a look at some popular theories and common myths as well as developing some rules for owners to follow when playing with their dogs or permitting their dogs to play with other canine friends.

Through videos, we will look at a variety of play situations and evaluate what play is healthy and when it is potentially harmful. We will go over the early warning signs from puppyhood as well as give you ideas on what to look for when evaluating shelter dogs or selecting playmates in your puppy classes or when attempting to find friends for your best friend.

Qty: $35

1906 - silvani - punishment: risks and benefits

The domestication of animals started 15,000 years ago. This lecture will cover the use of aversive control; the differences between negative and positive punishment; what influences the effectiveness of punishment as well as principles of a guidance approach to prevent problems in your facility. The intent of this seminar is not to dictate your values and views. Ethical decisions are based on your individual values. The ultimate goal: Do No Harm!

Qty: $9.95

1905 - silvani - who says little dogs don't need training

Do small dogs require the same training, handling and socialization as their fellow 60 pounders? Is it fair to put a 3 lb. Yorkie in the same class as a 90 lb. Labrador? Are people not taking their little tykes out into public in fear of disease, trauma, injury or even death? If so, what are the risks of keeping the little dog at home and how does this affect you, the professional? Or, do owners really think little dogs aren’t much of a nuisance and don’t require training? Many small dogs rarely leave the house, especially during the cold weather, and if they do they have are labeled "pocket pooches."

Qty: $9.95

1933 - taxman - mask - a - rage

"This talk is more of a performance," says Judy! With various masks, Judy will cover the various customers, etc., that we deal with – THE GOOD, THE BAD, THE UGLY! "So many times we just need to look at our situations and laugh. We deal with so much each day that laughter is good for our souls. But, learning is too! So, we will learn to take center stage or CEO status in our own business with regards to dogs, the customers, and employees," Judy promises. This hour promises to be filled with fun and includes audience participation and prizes.

Qty: $9.95

1915 - tully - grooming tips and shortcuts

In this lecture we learn how to save time and make more money starting with organization of tools, shop set up, and schedules; continuing with the advantages of having a receptionist, bather and the best equipment; hints for quicker and better quality grooming, maintaining your equipment and finishing with business tips, customer service and pricing your services.

Qty: $9.95

1916 - Tully - grooming uh-ohs and accidents

The all too frequent accidents that happen to dogs in the dryer, on the table with clippers and scissors and how they can be avoided will be discussed in this seminar. We will include allergies to applied products to both dogs and cats, remedies for stressed out groomers and animals, how to recognize hematomas, skin disease, tape worms, eczema, ringworm etc.

Qty: $9.95

1914 - tully - mixed breed makeovers

A slide show featuring different breed combinations and how to take advantage of their attributes and diminish their faults. “We'll show you how to make a mixed breed look like something extra special, like taking a long sausage dog with a poofy head and thin ear furnishings and make him into a Dandi Dinmont or turn a Chow mix into a lion,” says Marea.

Qty: $9.95

1917 - tully - the snazzy schnauzer

A slide presentation of grooming a pet Schnauzer, in a Schnazzy trim, that will be appreciated by the owner and groomer. We will make grooming beards and eyebrows a breeze, show you all the body lines and make easy work of setting the angulation.

Qty: $9.95