Groom Expo 2007 DVD's

1899 - beckwith - that old vac magic ( vacuum grooming)

Vacuum grooming at its best. Tried it? Like It? Messed up? Don’t know what to do with it? Vac grooming could be the best way in modern pet styling. “I’ve spent thirty-five years learning how to scissor to perfection,” says Debbie. “Now I’m finding ways not too!” From short cuts to scissored looks, join Debbie for futuristic money making, easy styling, and clean grooming with no hair flying in your face, dropping on the floor or clogging your lungs with the help of a vacuum system.

$39.95

1878 - german - cat behavior and grooming

All groomers get asked about grooming cats from time to time. Maybe you are afraid to give it a try. Or perhaps you tackle the job of grooming felines, but aren’t sure you’ve done it correctly. No matter your situation, becoming more knowledgeable in the art of cat grooming will be an asset to your business. Cats are very different from dogs in their behavior and responses, and thus should be handled differently. Learn how to quickly and accurately decipher which type of temperament each cat has and how to best handle it safely. Learn how to groom a cat from start to finish, using the best products and techniques. Find out the secrets to producing glorious, show-worthy results every time you groom a feline. Awe your clients with your finesse in handling their beloved fur-ball as well as the fabulous condition you send it home in.

$49.95

1901 - love - mobile maintenance mania

Maintenance is one of those areas we find intimidating. When it says replace brushes, do you think slicker or pin? Cathey is going to have a Carrier air conditioning unit to take apart and clean. "We're also going to have a Clipper Vac unit that we’ll open up and replace motor brushes and filters," says Cathey. "We'll replace brushes in a dryer, too. Gray water tanks need a little TLC, so we won't forget them. The price of fuel has us wondering if there isn't some way to run our vans on the combustion of dirty dog hair, too!" (Dream On!) Cathey has tips to help conserve fuel; credit cards that offer rebates on ALL fuel purchases and more. As always, Cathey will include more than enough humor to have you laughing and learning at the same time.

$39.95

1900 - mailman - shears 101: what's in your hands

Shears 101 was developed to teach students and professionals about the tools they use. “In this class, we will focus on teaching you about how a shear is made so you will know what to look for when purchasing new tools. We will share with you the difference in steel types, heat treating and tempering methods, edge design, and the difference between one piece forgings, two piece construction and casting. We will also cover the advantages and disadvantages of titanium coatings,” says Mike.

$39.95

1891 - michelin - aromatherapy; hot spa trend - 2 hours

Aromatherapy is one of the hottest spa trends that can add significantly to your bottom line. Adding essential oils to your grooming session and making personalized blends available to your clientele are just two of the ways to introduce aromatherapy to your salon or resort.

You will learn the basic science behind essential oils and the differences between the human response to oils and the animal’s response. We will discuss how scents are already inundating the products you use and the difference between good scents and bad scents. We will discuss how to add essential oils to improve your product line and service menu.

You will have the opportunity to experiment with different essential oils and learn two techniques for helping to select the proper oils for an animal; through applied kinesiology and through self-selection.

$59.95

1890 - michelin - spa massage for posh pets - 4 hours

Are you looking to add Spa services for your clients? Would you like to learn a fun and rewarding skill that will add to the quality of your existing services?

In this presentation, you will learn the benefits of massage and how to apply basic massage strokes to companion animals. “We will discuss how massage can be used to work with pets with behavioral challenges as well as how it will improve the effects of your grooming on the coat and skin. We will also discuss the market for massage services and what you can expect to earn with this new skill,” says Lola, who has come all the way from her school in Washington state.

Pet massage is founded on the principles of Swedish and sport massage designed specifically for use with animals, and can address stress patterns, improve performance, be an aid to rehabilitation, and help restore the vitality of a pet. Lola will briefly demonstrate animal massage techniques, anatomy and physiology, kinesiology, behavior and handling techniques.

You may have an opportunity to practice each of the six basic massage strokes and to design a basic massage session. We will further explore the benefits of massage in respect to the animal’s physical health and mental well-being. You will learn how to obtain the proper training for practice as an animal massage therapist, followed by a question and answer period.

$99.95

1877 - omboy - everyday creative grooming - 4 hours

In this four-hour seminar, Dawn will cover many different topics with a comprehensive coloring and styling demo. She will transform one dog into a small work of art before your very eyes. There will be a demo on jazzing up those little matted clipper strips that will have them coming back for more, and sooner!

What about our feline friends? She will show you how to bring them into the creative light too. Bring your notebook and questions.

New products will be introduced. Dawn will offer you tips on everyday little things that will make clients light up and put a jingle in your pocket. Quick and easy tips and tricks to really get you and your salon noticed.

This class will blow you away and unleash your creative side. You know you want to try it out but are a bit scared, right? Dawn will even tell you how to introduce your clients to the wonderful world of color and creativity. Then you too can make the world a more colorful place, one dog at a time.

$99.95

1895 - omboy - holiday decorating tips

"The holly is hung from the fireplace with care, with these tips the dog is sure to be there." In this fun filled class, Dawn will offer endless possibilities to help insure the family pets are a part of the festivities. From bows to toes and even photos, Dawn will show you how to apply holiday patterns in a snap, including candy canes and wreaths that glitter. "Holiday photos are easy to do, and can make a tidy profit for you. Bells that jingle on the family pet, Add jingles in your pocket, you can bet."

$39.95

1896 - omboy - stenciling 101

Did you ever want to put just the right design on a dog but are not good at freehand? Want a special design for just the right occasion but can’t find the right pattern or size? Well, this is your chance to find out how. In this one hour class you will learn the basics of stenciling patterns onto your groomed pets. It only takes a few minutes to rack up on this fun and easy income that will help set you apart from the competition. You will also learn how to make stencils to suit your specific needs.

$39.95

1879 - proctor - fun foibles and financial feasibility of dog day care - 4 hours

With the dog daycare industry being so hot, it’s no wonder that masses of pet lovers and professionals nationwide are straining at the leash‚ to be a part of it. Sounds fun and simple, right? Not necessarily!

Before embarking into this seemingly ideal endeavor, you owe it to yourself to attend this doggone‚ revealing look... the straight poop... about what surviving, and ultimately thriving, in the field of dog daycare entails. Because, as Top Dog, Eileen Proctor of Phoenix’s award winning, It’s A Ruff Life! Doggie Daycare, will tell you: it’s NOT just about petting puppies.

$99.95

1883 - proctor - media magnetism ( dog day care )

The caliber of relationships you formulate with the print, broadcast and electronic media can make the difference between the limelight and anonymity. It can also help to significantly reduce your advertising and marketing budget while building unprecedented credibility. In this informative, interactive workshop, you'll learn the imperative "do’s and don'ts" of building those relationships, as well as methods of leveraging them toward business visibility and success for years to come. And Top Dog Eileen Proctor should know, since October 2000, she’s been the recipient of over 350 free media mentions!

$39.95

1882 - proctor - taking the work out of networking ( dog day care )

Networking is the most prevalent and cost-effective way for small businesses to attract new and repeat sales. In fact, it is seven times more likely to bring in business than all forms of traditional advertising and direct mail combined. So why is it that over 75% of all business people shy away from it? With Top Dog, Eileen Proctor’s assistance, you’ll find it’s easy to change your mind about the networking experience. In fact, after this fun and thought-provoking workshop, you’ll never have sweaty palms or a tied-tongue again, heck, you could actually wind up enjoying the networking experience!

$39.95

1881 - proctor - to cage or not to cage ( dog day care )

Just because “cage-free” is becoming more common, and seemingly more in demand from customers, it’s not necessarily “right” for every grooming business. Or for that matter, every dog. Don’t miss this revealing seminar where you’ll hear about the risks and rewards of going cageless straight from the Top Dog’s mouth. Top Dog Eileen Proctor, that is! She’s been there, done that with her award-winning Phoenix, AZ grooming business, The Fluff Life at Ruff Life! Bow-Wow Beautification Center. She’ll have you howling with laughter while learning lots and benefiting big time from her experience.

$39.95

1880 - proctor - unique ways to position and market dog day care

These days, there seems to be a grooming shop on every corner, each one claiming to be the best. What’s the compelling reason for potential customers to select YOU to coif their canine? In this increasingly competitive marketplace, it’s essential that you establish and communicate a unique selling proposition, one that attracts and retains customers despite the competition. That’s precisely what Top Dog Eileen Proctor did with her wait-list only grooming business, The Fluff Life at Ruff Life! Bow-Wow Beautification Center, and in this information-packed presentation, she’ll show you how to emerge as “leader of the pack” once and for all.

$39.95

1893 - salzberg - profile of success: the village groomer

Founded in 1970, The Village Groomer and Pet Supply started as a one groomer, one bather business when David Salzberg was looking to be his own boss and work with animals. With three small children and his wife, Kathy, working as a part-time journalist and full-time mother, this was not an easy transition; however, thirty-seven years later, The Village Groomer works with six groomers and two bathers each day, has a thriving retail business, and is located in a plaza owned by the Salzberg’s Bad Dog Realty, named in memory of David, the baddest dog of all! Missi Salzberg, who took many naps as a child in the crates with the canine clients, will take you on a journey though the life of one of the oldest and most successful grooming establishments in the Northeast, and perhaps the country. You’ll laugh, you’ll cry, you’ll get inspired!

$39.95

1894 - salzberg - show me the biscuits

Everyday you are NOT selling basic retail offerings, you are losing money. It’s that simple. You are, however, constantly educating your regular customers and solving their problem pet issues. How many times have you advised someone regarding safe teething toys, or a quality stain remover? How many times have you discussed flea and tick control, or bad breath, offered up all of your knowledge, and then promptly sent your customer somewhere else to spend their money? In this popular introduction to retailing, Missi will guide you through the must-haves and the lead-to‚ and set you on a path to make more biscuits, I mean money!

$39.95

1876 - silvani - animal behavior conference - 6 hrs

Dogs Will Be Dogs: What Is The Dog Telling You?
Understanding dogs’ social behavior is a crucial part of handling dogs. Labeling a dog “submissive,” “fearful” or “aggressive” is not accurate. Traits and behaviors are different. Knowing some behavioral categories when evaluating dogs will be helpful to the future relationship you have with not only the dog but its owners as well.

Helping the Shy Dog
Living with a fearful, shy, terrified puppy or dog can be a daily sorrow. Attempts have been made to socialize him and when someone attempts to pet or handle him he pulls away, panicking that someone will touch him. When on lead, he may feel trapped and exhibit threatening behaviors, or, even worse, urinate, defecate or bite. Can you turn this terrified pooch into a terrific pet, or is this just who he is? When do you push forward and when do you step back in order to help build his confidence? Videos will be shown of puppies and adults as well as ideas to "build an attitude!"

Dealing with Aggression
Aggression is one of the most serious problems to deal with. Causes can vary. Aggression is a ‘normal’ canine behavior, but one that we should not be forced to deal with. If owners take a pro-active approach, many dogs can learn to control their emotions. We will take a look at a few common situations which cause dogs to exhibit aggression. Pia will give live demonstrations on how to deal with these situations to avoid a bite!

Frightened Fidos
How do dogs feel fear and can they "get over it?" We’ll never really know HOW they "feel" it, but fear-related problems can often be treated with great success. However, if the triggers are not identified and you attempt the "oh, get over it treatment plan" the problem can be exacerbated. Dealing with fearful dogs can be complex especially when a dog is exhibiting phobic behaviors. Sometimes the fears may involve physiological causes or are so extreme that they may require the use of medication. This lecture will cover the possible causes of fear and how to deal with a fearful dog. Videos and case histories will be discussed.

Learning Theory 101 - Getting the Behavior You Want!
Operant conditioning involves the dog learning that his behavior has certain consequences, good, bad, pleasant and unpleasant. Dogs tend to repeat behaviors when they are reinforced and inhibit behaviors when the consequence is unpleasant. Understanding the basic principles of how dogs learn is critical if you are going to attempt to teach a new behavior or discourage an unwanted one. There are many ways to get a dog to do what you want. We’ll cover different concepts to help you achieve success!

$99.95

1887 - silvani - classical conditioning: dealing with the emotional dog

Classical conditioning involves the dog learning that certain stimuli are paired up. In other words, when the dog sees "A", "B" happens. Classical conditioning tends to impact reflexive (i.e. salivation) and emotional (fear and aggression) behaviors. Anyone dealing with dogs on a daily basis will probably see changes in the dog’s behavior – good and bad. The dog may become extremely excited one moment and exhibit a fear response the next. Training the dog to do something with treats or stopping behaviors through punishment may not be answer. Typically, classical and operant conditioning occur in conjunction. However, if they are pitted against each other, classical will typically win out. We will look at ways to help you work with the "emotional" dog.

$39.95

1889 - silvani - dealing with aggression in small dogs

Aggression is one of the most serious problems to deal with and one of the leading complaints of owners of small dogs. Causes can vary from lack of proper socialization, poor breeding, inconsistent training, over indulgence and much more. Aggression is a ‘normal’ canine behavior, but one that we should not be forced to deal with. If owners take a pro-active approach, many dogs can learn to control their emotions. However, once blood is drawn, the chances of successful rehabilitation lessen. We will take a look at a few common situations which cause dogs to exhibit aggression. Pia will give live demonstrations on how to deal with these situations to avoid a bite!

$39.95

1888 - silvani - devil puppies: who are they?

Understanding dogs’ social behavior is a crucial part of dealing with puppies. We’ve seen a massive increase in dog-dog aggression as young as 8 weeks of age. Can puppy classes be contributing to this? Or, is it becoming more difficult to find a ‘good puppy?’ When you get puppies into your shelter or class that appear to be over the top, aggressive, a-social, what could have gone wrong and what do you do? If you’ve asked yourself these questions, this seminar is for you. Video clips will be shown and discussed.

$39.95

1884 - silvani - playtime: the good the bad and the ugly - 4 hour set

In recent years, playtime has been considered a form of therapy, a popular way to exercise your dog, and an essential part of a healthy dog’s education and routine.

Daycare programs and dog parks are common, exposing dogs to a variety of playmates. Puppies are playing in class and dogs go on play dates, but is playtime all it is cracked up to be or are there hidden risks and dangers?

So what is play and how is it communicated? Dogs communicate by giving very clear signals of a desire to play, to continue to play, and to stop play. Most signals are done through visual cues, but we can’t ignore olfactory, tactile and auditory cues. Why do some dogs seem to play so well, while others appear to be frightened by an invitation to play or, sadly, have not had an opportunity to play and the interaction with another dog is quite frightening.

We will look into why dogs play and the benefits and risks from early puppyhood through adult. Are play and aggression closely related? Some dogs enjoy social play, while others enjoy object play. Where does dominance come into "play?" Or, does it? We’ll take a look at some popular theories and common myths as well as developing some rules for owners to follow when playing with their dogs or permitting their dogs to play with other canine friends.

Through videos, we will look at a variety of play situations and evaluate what play is healthy and when it is potentially harmful. We will go over the early warning signs from puppyhood as well as give you ideas on what to look for when evaluating shelter dogs or selecting playmates in your puppy classes or when attempting to find friends for your best friend.

$99.95

1886 - silvani - punishment: risks and benefits

The domestication of animals started 15,000 years ago. This lecture will cover the use of aversive control; the differences between negative and positive punishment; what influences the effectiveness of punishment as well as principles of a guidance approach to prevent problems in your facility. The intent of this seminar is not to dictate your values and views. Ethical decisions are based on your individual values. The ultimate goal: Do No Harm!

$39.95

1885 - silvani - who says little dogs don't need training

Do small dogs require the same training, handling and socialization as their fellow 60 pounders? Is it fair to put a 3 lb. Yorkie in the same class as a 90 lb. Labrador? Are people not taking their little tykes out into public in fear of disease, trauma, injury or even death? If so, what are the risks of keeping the little dog at home and how does this affect you, the professional? Or, do owners really think little dogs aren’t much of a nuisance and don’t require training? Many small dogs rarely leave the house, especially during the cold weather, and if they do they have are labeled "pocket pooches."

$39.95

1892 - Salzberg - thinking outside the crate ( charging what you are worth)

Missi says, "Professional groomers are some of the most talented, compassionate, knowledgeable people I’ve ever met. I also am amazed at times by how low they set their own bar in business." "Having grown up in this business and watched people work so hard, with no health insurance, no retirement plan, and barely a vacation because they just can’t afford it has been heartbreaking.” What holds us back? Why are we afraid to raise our prices, even a few dollars? Why aren’t we charging for services that a vet is charging for? What is standing in our way of making the money we deserve? This is a program that will help us identify our limits and redefine our strengths and talents.

$39.95

1897 - watson - grooming the new designer dogs

We are all getting them now, all those little or big Mixed Breeds, no, wait, "designer" dogs. The owners have no clue what their pet should look like because they never want it to look like what it really is. Sue can give you suggestions that can help you deal with those clients and make their decisions easier for them and their fancy designer dogs. Bring your ideas along as well and we will share.

$39.95

1898 - watson - shih tzu and mixed breed heads

Do you have problems getting that right look on the little characters you are working on? If so, Sue will show you some different ways to capture the best look for the dog you are having difficulty with. "Sometimes when you see the same dogs all the time you tend to put the same face on all of them, but they are all different and should look that way," says Sue. Come see if you can learn something new or even add suggestions to others.

$39.95